“Investigate is very proud to announce DREA as our first investment. DREA is a good example of the type of companies Investigate would like to support and that represents ‘Singapore 2.0’; companies with a business model which is highly scalable and less manpower hungry. Additionally it is particularly satisfying that DREA is a company that helps regular SMEs to move into digital and social marketing in order to expand their businesses. Ms Yuet and her team have managed to build a platform using artificial intelligence to continually improve their product as they help more and more SMEs, initially targeting the property sector. Investigate, with our international team, are looking very much forward to working with DREA to expand their business internationally and into new sectors.” says Mikael Krogh, Managing Partner and Founder of Investigate Network Capital.
The CEO and Founder Ms Yuet Whey Siah started a company that helps SMEs to take advantage of digital marketing, especially social marketing – where most of us ‘consume’ ads today.
DREA de-mystify digital marketing by using artificial intelligence and automation in different verticals (currently the real estate vertical). It is all executed through an app on your mobile, creating a campaign in only 60 seconds. Their chatbot qualifies the leads before DREA’s lead management system helps the SMEs to follow up with the leads. Analytics on the marketing campaigns are supplied in real time. For each campaign, their ‘advertising machine’ learns and subsequently optimises in real time all campaigns on the DREA platform.
For more information on DREA see: www.drea.com.sg/plans/